Gold Day 3. Each repetition of “yes ma’am” is rewiring my brain to be more submissive. Saying yes ma’am means no more arguments or talking back. Saying yes ma’am is shows that I listen and respect what Karen says. Saying yes ma’am naturally leads to taking action to please Karen’s wishes and desires. Saying yes ma’am saves time and increases productivity. Saying yes ma’am automatically shows that I trust Karen’s wisdom and authority.